Netflix

Netflix_Banner.png

Strategy and Execution

Research
User Survey
Competitor Analysis

Tools Used
Empathy Map
Personas
Affinity Map
How Might We Statements

Interaction Design
Wireframes
Hi-Fidelity Prototype
Usability Testing

UI Design
Logo Design
Icon Design
Brand Style Guide
UI Kit
Visual Design

Software
Adobe CC
Sketch
Invision

The Problem

Netflix, the leading streaming service of the streaming service industry, wants to expand their sharing capabilities and make it easier for users to decide what to watch. Often times, users spend hours deciding what to watch before actually deciding on a show or movie.

The Idea

Make Netflix more integrated with social media and more shareable with those currently watching.
Make Netflix recommendations based on friend recommendations.
Allow users to watch simultaneously with friends from their network. Give them the option to "Watch Together."

The Process

I needed to identify whether or not shareable viewing was even something users wanted to engage in. I interviewed a number of users who identified not being able to know what to watch and not being able to watch with their significant others as a major pain point in their experience with Netflix. After my interviews, a few things were clear, people wanted to narrow down their options and they wanted to experience watching a show with others.

I created personas to help organize my thoughts about my target user.

Persona.png
Persona2.png

The Product

Home Profile Drop Down.png

I wanted to make this new product as integrated into the current product as possible. Without changing the overall look of Netflix, I was able to integrate friend recommendations into the main product with user profiles that drop down similar to a show’s profile. Friends' profile information opens up into what their top three recommendations are and what they've recently watched. If their friend is currently online and watching a show, there is also the option to watch the show with them or to play the title they are watching from the start.

 

Things to Consider...

  • The bandwidth of live-tracking all users' progress through a show or movie

  • Choosing to turn-off share feature a la Spotify's "Private Session"

Next Steps

  • Facebook, Google+ integration into feature

  • Build out selection of friends to highlight via algorithm or user selection

  • Design and UI for "Private Session" feature