PetMe

PetMe_Banner.jpg

Strategy and Execution

Research
User Interviews
Competitor Analysis
Secondary Research

Tools Used
Empathy Map
Persona
Storyboard
Affinity Map
How Might We Statements

Interaction Design
Responsive Wireframes
Hi-Fidelity Prototype
Usability Testing

UI Design
Logo Design
Icon Design
Brand Style Guide
UI Kit
Visual Design

Software
Adobe CC
Sketch
Invision

The Problem

Posed with the crisis of animal shelters and the high-kill rate of shelter animals, I set out to find the reasons behind people’s choice to adopt versus shop and how to make the process more accessible, streamlined, and simple. 

The Idea

A Universal Application that applies to all associated shelters and a representative program meant to give first-time owners a direct point of contact to those who have adopted before.

The Process

Identifying the pain points many users face when adopting animals, I conducted my research on users who had adopted before. I asked them a series of questions trying to find similarities in their experiences. A few things were clear, adoption was more affordable but more cumbersome and intense compared to regular pet store and breeder purchases.

In order to pinpoint the type of person I was designing for, I created a persona and an empathy map based on the users I interviewed. Based on the data, I wanted to create a website that would be easy to navigate and incredibly informative, making adoption more appealing than going to a pet store or going to a breeder.

1CAPSTONE_Persona.png
1CAPSTONE_StoryBoard.png
1CAPSTONE_EmpathyMap.png

Branding

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1CAPSTONE_BRANDSTYLEGUIDE.png

UI Kit

1CAPSTONE_UI.png

The Product

Desktop_Home2.png

Clear and simple information on the landing page that details the steps to adoption and information about the Universal Application, a key feature to making the adoption process easier and less frustrating for users.

Desktop_Search.png

A comprehensive search page that aggregates the best animals based on your pre-determined filters and preferences. 

Desktop_UniversalApplication.png

An easy-to-access, easy-to-complete universal application that would work with all partner shelters to help streamline the process of finding your fur-ever friend!

When creating the Universal Application, I aggregated the most commonly asked questions from multiple shelters in order to create an application that would be able to used universally across the board.

 

 

Next Steps

  • Build out Representative Program and how the UI would function/look like

  • Expand on what makes up the "Percentage Match" – specific features in user application that fits with animal

  • Build out shelter side of the process: UI and design of adding a new pet, UI and design of removing an already adopted animal, Design of shelter's profile page